It seems to be less common these days but I am still a huge fan of watching beauty videos on YouTube. I don’t subscribe to a huge number of channels because much like in blogging, there seems to be a massive surge in influencers who care more about making money than producing quality content. However, there are a few YouTubers that I have been subscribed to for years that I still tune into almost daily. If you are still a follower of any beauty channels, you will probably have seen mention of the L.A. Girl Pro Conceal HD Concealer. It seemed to spread like an epidemic across the platform and everybody who did their makeup on camera seemed to use it. A full coverage concealer, everybody seemed to promise, at a very low price-point. I was instantly intrigued although L.A. Girl wasn’t available on this side of the ocean at the time. It did stay in the back of my mind as a product of interest though and when it popped up recently in an ad on Facebook, shipping from a UK website, I purchased it without hesitation.
The packaging of the Pro Conceal is unusual and I do imagine it will be quite divisive. The concealer comes in a squeezy tube with a brush on the end. When you push on the tube, the concealer is dispensed through the brush and I find it simple to stroke on wherever I need it. If you push too firmly, a little too much product can come out so you do need to be careful with your pressure. I don’t mind the packaging but do find that it is easy to go overboard and apply too much.
I know some people hate these kind of applicators because there is no real way to clean them, making them unhygienic but I can look past that. Obviously if you were a working makeup artist using these on clients, you would not be able to apply it straight from the brush but could dispense it on to a palette instead.
L.A. Girl claim that this is “crease-resistant with opaque coverage in a creamy, yet lightweight texture.” They say it has a “long-wearing formula” which “camouflages darkness under the eyes, redness and skin imperfections,…evens skin tone…and minimises fine lines around the eyes”. It sounds almost too good to be true. The perfect definition of a concealer in my opinion.
My concealer stash is uncharacteristically low at the minute so these were the only concealers I had on hand to compare the colours too.
The concealer is available in 21 shades with an additional 6 shades of colour corrector available alongside 1 highlighting shade. I picked up the lightest shade, GC969 Porcelain. I am usually the lightest shade in a foundation so looking for a concealer slightly lighter to brighten my under-eyes can be a tough ask. While brands like Fenty Beauty and Huda Beauty are bringing out fairer and fairer foundations where the lightest is actually too pale for me (unheard of!), I never really have to worry about a concealer being too light as I like the brightening effect. I like it so much that I decided to purchase the highlight shade, GC996 Highlighter, as well. Originally I thought that this was a pure white shade for mixing but quickly realised it has a pearlescence to it. I still mix both shades for my under eye area to add a brightened, lifted effect.
This is how I apply the concealer on a daily basis. I mix both shades to brighten my under eye but use the Porcelain shade for any additional coverage I need on my face. I add a touch of Highlighter on the tip of my nose also.
The first photo is me wearing only the Fenty Beauty Pro Filt’r Foundation and the second is with the addition of the LA Girl Pro Conceal. To be honest, I thought this before and after would be far more dramatic. I think the lighting might have been flattering because in person, you can see a huge difference between the two. I think flicking back and forth while looking at the eye area, you can see how the second photo looks brighter.
Here are some close-ups of problem areas I need to conceal wearing just the Fenty foundation in the first ones and with the addition of the LA Girl Pro Conceal in the second ones.
When I realised that the Before and After pictures weren’t as dramatic as they should have been, I decided to take new ones wearing nothing. So the first shows my eye area with no makeup on at all and the second is wearing just the LA Girl Pro Conceal in Porcelain, no foundation,
The same goes for these photos. The first is a very hormonal breakout on my bare chin and the second is it covered with just the Pro Conceal.
This concealer has amazing coverage which I love. You can see from the chin photos above that perhaps it isn’t completely full coverage as you can see the pinkness shine through but when adding it over a foundation, it covers absolutely everything.
The formula is creamy and I find it blends easily. It does dry down fast, however, so you do need to work quickly. If not it has a tendency to leave streaks although this has only happened to me once, it is just something to keep in mind.
Overall I cannot fault this concealer at all. I definitely think it lives up to the hype surrounding it. My other favourite concealers are MAC Pro Longwear and Urban Decay Naked Skin as they have high coverage too but this is a fraction of the price so definitely worth trialing if you’re a fan of those.
My one wish was that the Highlighter shade was a pure white, rather than a shimmer but it still does the job I want it to so might be worth picking up if you’re looking for a brightening effect.
L.A. Girl Pro Conceal is available from Beauty Bay for £5/€5.50/$5 each, with £2.95/€3.50/ $5 delivery or free delivery on orders over £15/€25/$30.
From Cloud10Beauty for €5.50/£4.80 with €2.50/£2.50 delivery or free worldwide delivery on orders over €40.
In the US, it is available directly from the L.A. Girl website for $5, with $8 delivery or free delivery on orders over $35.
From Ulta stores or the Ulta website for $4.99, with $5.95 shipping or free delivery on orders over $50.
Or from CVS pharmacies or the CVS website for $3.99 with free standard shipping.
Nothing to declare. I bought the concealers myself. No affiliate links were used.
L.A. Girl is cruelty-free.