Sometimes I feel that a few months after a release, a product is practically dead and there is no point talking about it. People are over it. The Huda Beauty #FauxFilter Foundation launched late last year and while I managed to stick it on my Christmas list and get it from Santa, I have still heard many people weighing up whether or not it might be worth trying out more recently. When friends have heard me mention it, I have been met with a barrage of questions. It seems that although the hype was huge, not everybody rushed out to pick it up straight away so if you fall into that category, listen up and let me tell you all about it.
Packaging-wise this comes in a sturdy frosted plastic bottle with a pump dispenser. Practical and functional. I can throw it in my makeup bag without fear of it breaking or spilling. Perfect.
The brand label this a “full coverage, velvety foundation” to “give you a flawless, long-lasting look in just one application“. It is said to “hide blemishes, conceal imperfections and camouflage dark circles” as it is “packed with ultra-refined pigments that make uneven skin a thing of the past“. They also claim that the “intelligent liquid foundation blends seamlessly with skin and dries to a radiant matte powder finish that looks luminous, not dry and cakey.” It is enriched with “Argan Oil and Centella Asiatica, both known for their hydrating properties” so the foundation is said to have a “fade-proof formula” that also works “to improve skin texture“.
I took that blurb from the Huda Beauty website and even reading that is a little overwhelming. My immediate thoughts when reading that is why are they trying so hard to please everybody? I like full coverage and a matte finish. Why not make one foundation to suit my tastes and then a natural coverage, dewy foundation to suit someone else? Trying to package it all in together is just odd and I am glad I didn’t read that before I scribbled it down on my wish list. The website goes on to explain that you only need one pump for full coverage or you can mix it with the Huda Beauty Complexion Perfection Pre-Makeup Base (or your favourite moisturiser) to make it a more medium coverage with a dewy finish. Despite the hydrating properties that are obviously aimed at those who are drier, the website also claims that those who are oilier can set this with a translucent powder to keep it matte all day.
Now I don’t know about you but reading that is winding me up. If I read ‘full coverage, matte finish’, I know that that is the type of foundation I usually go for so it would be worth me trying. When I read that synopsis, I feel like I could possibly like it or I may need to use all of the tips and tricks to make it work for me which just seems like a lot of effort on a day to day basis. If I’m throwing this on first thing in the morning, I don’t want to have to think about making it work. It should just work. Perhaps I’m overthinking this…
One of the best selling points of this foundation is the shade range. There are thirty colour options, which is nothing to sniff at.. There are six fair (two ultra fair, two fair, two deep fair), six light (same pattern of two ultra light, two light, two deep light etc.), six medium, six tan and six rich shades to choose from as well as a vast range of undertones; beige, neutral, golden, peach, rose and red. I spent a very long time researching what I thought would be my best match online because I knew I wouldn’t have time to see them in store beforehand. This was one of the very rare instances where I actually thought the lightest shade might be too light for me.
I have quite neutral undertones to my skin but as most brands don’t cater to that, I usually opt for golden tones as I prefer the way they look. Pink undertones over my red birthmark can look a little strange. I ended up Google Image Searching the lightest three shades and when I saw them next to each other, I opted for the third lightest, Vanilla 120B which is said to be for fair skin tones with beige undertones (and contradicts everything I just said about disliking pink undertones). I know that colour descriptions can be very helpful, especially with such a big shade range, but honestly I don’t think there is anything like actually seeing the colour itself. The funny thing is, I think Vanilla is one of the more yellow-toned foundations I own, on my skin at least. Despite picking it almost-blind (and by that I mean without seeing it in person or swatching it on my own skin), I was really happy with the shade match.
If you need help picking a shade, this is the best photo I have seen comparing them. It is credited to Huda Beauty themselves but I can’t seem to find the original source.
Here it is compared to some other foundations from my stash.
So here is my nude face. In case you missed my post on PS… cosmetics from Penneys, let me give you a quick skin run down so you know what we’re working with. My skin has become very oily in pregnancy causing breakouts around the sides of my nose and on my chin. I have a portwine stain birthmark on the right side of my face and I have a new little mole/skin tag type thing on my left temple, also a pregnancy symptom. Seemingly. I have a discount code for my designer eyebags so you can get your own and I receive a small percentage of each sale….
The consistency of the foundation is similar to your average liquid foundation, nothing unusual, however, I found that it dries quite quickly as you apply it so you need to work fast enough to blend it out. Despite that, I haven’t had any issues with application. I find it always looks good on, without me having to give it much thought. This is one of those foundations I will slap on if I want to look nice that day but don’t have much time to play with. I also find myself reaching for this over a lot of others in my stash for special events etc. because I know it is pretty foolproof and photographs flawlessly.
This does have a slight floral scent to it that I stopped noticing after a few uses but when looking up reviews I have found that it has turned a lot of people off it. If you are sensitive to fragrance, this may not be one for you! It does contain perfume but it is a good way down the ingredients list so obviously this is something else you may want to think about.
Here is my face with only the #FauxFilter Foundation on, no concealer etc. It takes me two pumps to do my whole face. I would label this a good medium to full coverage but I can’t comment on how it looks mixed with moisturiser etc. because I never want to lighten coverage, only add more! As you can see it covers my birthmark and everything which is no mean feat and rarely happens using only a foundation. I usually have to trowel on the concealer as well.
Here are some close ups of some of my problem areas. Despite its matte finish, it doesn’t exasperate the dryness around my nose or the healing blemishes on my chin. You can see that it doesn’t sink into fine lines around my eyes (it does crease slightly but I have yet to find something that doesn’t!) and again, it covers my birthmark amazingly.
With the foundation I got a small sample sachet of the Complexion Perfection Pre-Makeup Base which I got several uses out of. It had a really strong floral scent (Much stronger than the foundation, I thought) and I wasn’t really a fan of the texture. I don’t want to review it because as I said, I only used it a few times but from my experience, I won’t be rushing out to buy it. Because of the texture of the #FauxFilter foundation, I do like to use a pore-filling primer underneath though. I wouldn’t claim that it enhances pores in any way but sometimes matte foundations can leave your skin looking so flat and perfected that pores appear really obvious. (I am wearing no primer in the photos).
Here is how it looks with MAC Pro Longwear Concealer, RCMA No Colour Loose Powder (to set my eye area) and MAC Select Sheer Powder to set everything else.
My skin was normal before but since reaching the third trimester of my pregnancy, it has gotten really excessively oily. With both skin types, I have found myself powdering this foundation (although I powder EVERY foundation so that doesn’t mean much). I have found the wear time brilliant – it never fades or disappears throughout the day – and the only upkeep it needs is a little re-powder about half way through wear.
Here is how it looks with all the rest of my makeup on. It has such a flawless finish.
And here are some close ups once all of my makeup was finished. I am so happy with the result.
I feel this review was very information-heavy but foundations are such a personal thing and I hope that by being as descriptive as possible, you will be able to tell whether it sounds like your type of thing or not. There is no point doing a review that says ‘this is a great foundation, I love it’ because we all look for different things from our base!
Because dry skin isn’t something I have experience with myself, I was reading other reviews online to see what people had to say. In general, there were a lot of people with dry skin who love it as much as I do and I can attest to the fact that it didn’t cake up over the few little drier patches that I have. If it is a full coverage, flawless base that you’re looking for, I really can’t recommend this enough. I truly adore it. However, if you want something more natural and less makeup-y, this won’t be for you. I wouldn’t bother buying it and trying to thin it out with moisturiser or primer, you are bound to find a different foundation that will do what you’re looking for instead, with less faffing!
This is available from the Brown Thomas Beauty Lounge or Brown Thomas website for €36 with €3.50 delivery within Ireland, bringing it to €39.50.
In the UK, it is available on the Cult Beauty website for £32/€36.43 with free UK delivery over £15 or delivery to Ireland over £40 (£4.95 otherwise, bringing it to £36.95/€51.83) or from Selfridges or the Selfridges website for £32 with £5 delivery.
In the US it is available from Sephora stores or the Sephora website for $40+tax with free US delivery over $50 ($5.95 otherwise, bringing it to $45.95), or alternatively you can buy directly from the Huda Beauty website for $40 +tax with free shipping over $75. (Shipping costs otherwise depend on your location and aren’t listed on the site).*
*I try to be as informative as I can with these shopping breakdowns but if something isn’t included, it’s usually because it’s not worth telling you about. For example, you can purchase from Selfridges internationally but shipping to Ireland is €18, so why bother?!
Have you tried the #FauxFilter Foundation yet? Or anything else by the Huda Beauty brand?
Nothing to Declare. The foundation was a Christmas gift I received from family. No affiliate links were used.
Huda Beauty is cruelty-free.